One of the latest
marketing trends that is being followed everywhere, be it social
media platforms or the brand websites, is organizing various photo,
video or music contests and selecting winners through
polls and
votes.
How It Really Works?
The procedure of
organizing a contest online is simple. Through your brand social
platform, you call on your consumers to take part in a contest to
show off their skills, and then you ask the public to vote for the
best, and pick a winner with most votes.
Benefits of Organizing Media
Competitions
When you organize
photo, video or music contests, you create a win-win situation for
yourself and for your consumers. You provide yourself the
opportunity
to market your brand while you provide your consumers a chance to win
something really good.
Promotion of Your Brand
through Your Consumers
This is one of the
most important benefits of organizing such contests. If, for
instance, you are arranging a photo contest that asks people to share
your product images on social media channels and the one with most
shares win, people will find your contest as a free opportunity to
win something and will eventually spread the word.
This will invoke a
chain reaction and their friends will be sharing it with their circle
and so on, eventually growing your customer range.
Encouraging Customer
Engagement
Such contests
encourage customers to engage more with your brand, especially if you
are hosting a contest where you ask participants to submit their work
for winning a reward. Through such promotions, consumers will make
interact not only with the brand but also with other online community
members eventually building up your brand image.
Increasing Brand Image and
Awareness
When you organize such
competitions, you eventually promote your brand image as well as
product awareness. Consumers start considering you as a friendly and
interactive brand eventually increasing your ratings and loyalty in
the market.
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