Increasing sales via different promotional strategies has worked for many businesses irrespective of the problems they were facing. Whether your business is suffering from stagnant sales revenue or decreasing numbers in sales, you can fix the problem with one of the following two major promotional strategies:

There is no doubt that discounts have the power to improve the sales volume. However, before you develop any sort of discounting strategy, it is mandatory that you know your business’s goals. For example, if you are just starting out, know your breakeven point and then it will become much easier to determine the discount range. In the same way, it is plausible that you have reached the breakeven point and your goal is to make profits; therefore, your profit margin should accommodate some of it with discounts but not all of it.

Next you need to set a strategy in motion. For instance you can do this when your customers buy more than one product from you or in the case when your customer comes to visit again.

Online gift cards offered by companies are fast becoming popular. This is great way to have your customers come visit the site again and place orders. Many times luring them in to view what you have to offer is enough to boost sales. Offering gift cards or vouchers on a certain number of items bought motivates the customer to buy more once he utilizes the gift card, ultimately keeping the consumer in the loop of loyalty and helping the company make use of the sales. What’s more, they do not just stop at that, they bring in new customers too.

Use discounts, gift cards, bundles, packages, and special offers, and see your sales soar.