Give your customers the benefit of following you by keeping them updated with respect to your services and products. Keep connected with engaging content. Show your loyalty to them in your responses by being consistent, frequent, and genuinely concerned for them. Offer them respect.
Potentiate your social networking through a promo. Whether it’s a live Google+ hangout, the viral Twitter traction, you can promote whatever aspect of your business you wish to with followers who understand your business the same way you do. Make sure you do not restrict yourself to one media only. But choose wisely so as not to waste your time when you are building the community. Tempt them with VIP giveaways or offers they cannot reject. Initiate personal contact with specific messages when you have the chance to approach and get to know your customers better.
Your aim must be to gain credibility for your customers to value their connection with you. Point out the difference with your competitors so that your clients know exactly how they are treated special. The positive points they say about you can be shared as testimonials to prove it.